PORTFOLIO
PUBLICATIONS
Spirit Magazine, Saint Leo University's alumni magazine, Spring 2020
An interview and profile with Saint Leo University alumna and active U.S. Navy officer about how she turned her medical issue that affects cognitive functions into a series of coloring books celebrating everyone’s abilities and contributions
Spirit Magazine, Saint Leo University's alumni magazine, Fall 2020
2019’s digitally based global choir composed and conducted by Grammy-winning composer Eric Whitacre remotely reunited Saint Leo music professor Dr. Cynthia Selph and alumna Abigale (Abi) Fox. Dr. Selph and Abi Fox shared their experiences of what it was like to sing separate but together
RELATED PROJECTS
Saint Leo University, Donald R. Tapia College of Business
MARKET PROFILE FOR A HEALTH CENTER'S PEDIATRICS DEPARTMENT
Independent Research Project
MKT 567 Market Research. June 2019
Utilizing primary and secondary sources, researched local pediatric competition as well as consumer perception and brand awareness of health clinic to discover the attributes consumers use to choose a pediatrician.
GAMIFICATION USE FOR A ONE STOP CAREER CENTER
Administrative Lead of Group Research Project
MKT 570 Gamification. December 2019
As lead, chose topic of paper, monitored workflow, led team meetings, and proofread final research paper. Acting as consultants, our group created a customized and engaging computer-based job search program using the elements of Gamification to incentivize local businesses to choose our organization over the competition for human resources recruitment services
"MARRIAGE PROPOSAL" FT. AMAZON ALEXA
Individual Creative Project, 9-minute script
MKT 571 Digital Storytelling and Crisis Management. January 2019
Featuring Amazon’s Alexa as the main character, wrote a screenplay for a digital short film to give the brand a positive perception to help make life better. As the main character, the device helps a military couple stay connected and aids the bride-to-be plan a surprise marriage proposal
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WEB ANALYTICS ANALYSIS OF A HEALTH CENTER
Individual Research Project
MKT 575 Web Analytics. August 2019
This research study explored how web analytics can assist a health center to increase revenue, reduce cost, and improve customer satisfaction by choosing which metrics and micro conversions align with its strategic business goals and gave recommendations to improve its current web and social media analytics.
STRATEGIC PLAN AND RECOMMENDATIONS FOR LOCKHEED MARTIN
Individual Research Project
MBA 599 Strategic Management. August 2020
Acting as a consultant, analyzed Lockheed Martin on every element of the international company, including management, operations, marketing, finances, and research and development. Based on in-depth research of annual reports of the company and their closest competitors, corporate web sites, the web sites for the IRS, NASA, and the Department of Defense, research into trade groups and associations, aerospace and defense industry journals, and financial sites, recommendations were given relative to external and internal forces. The project culminated in 46-page research paper and 4-slide Executive Summary PowerPoint with audio